SERVICES
Sales and Marketing strategy & execution
Sales Strategy
When entering a market, the best place to start is with a solid plan. Our team has expertise in developing a successful approach to launching your brand. We explore all available sales channels to develop the right sales strategy. Within each channel, we identify target customers and the right way to reach them.
Marketing Strategy
Our team believes in the power of strong marketing to drive customer demand. We have a huge toolbox of options and the experience to use those in cost-effective ways to get maximum results at reasonable cost.
A solid brand can lead customers in your direction. Your brand provides a promise of quality, performance, innovation and reliability. Our team has developed dozens of successful brands. We can create a new one if needed or we can help tailor your existing brand to generate a successful launch.
Product marketing message development
The way you present a product can make the difference between mediocre and successful results. Our methodology starts with understanding the customer and what is important to him. We then develop a thorough understanding of the product itself and each of its features and corresponding benefits. We focus on unique features or innovations that provide an advantage.
Social media promotion of brand
and products
While every company knows they need it, few actually maximize and reap benefits from social media exposure for their brand and products. Our team knows how to create an affinity with customers that builds long-term brand loyalty, establishes a valuable communication channel and drives daily business.
Development of advertisements and promotional programs
Building product and brand awareness is critically important to getting attention and customer mindshare. The right message and visuals can make all the difference. Our team uses a pragmatic and cost-effective approach to advertising placement in order to drive results without excessive spending.
Warehousing and Distribution
We operate a modern and efficient 5,000 m2 warehouse in the middle of the country and provide excellent customer service. In addition to B2B shipments to retailers, we manage and/or support Amazon business and other sales platforms. We have the ability to handle fulfillment for consumer, Amazon FBM/FBA or other sales platforms. We have an excellent ERP system that allows our clients to have secure visibility of inventory, orders, customers and invoice data.
Product design, styling and engineering
The right design can lead to huge success. It’s important that product design incorporates the knowledge and sensibilities for the customer base. Our team of award-winning designers can help with new designs “from scratch” or with refinement to better tailor to the market. Our team is accustomed to partnering with a client’s existing team – designers or engineers – to add value and assure greater success.
Web site development, targeted for the American market
We offer a range of services for web site development and content. Most companies have a web site but need well-refined content to generate better results. We can create a new design that helps create the right image or just provide improved content to better connect with customers.
Placement, ongoing sales and promotion with offline and online retailers
The retail landscape can be complicated to enter. Our team has over 20 years of experience successfully getting placement in online and offline retail.
Consumer demand generation campaign strategy and implementation
A successful sales and marketing program requires activities that drive consumer demand. Our team has a huge toolbox of options and experience to help you build awareness, interest and demand for your products.
Development and management of marketing partnerships
Some products can be more successful when combined with another company’s product or with the right brand licensing. We have the experience and contacts needed to drive brand success by engaging marketing partnerships that will raise visibility and expand the market for your products.
Cultivation of online influencers and enthusiasts to evangelize the brand
Today’s marketing often involves online product reviews which can provide important support for overall product marketing efforts. Selection of the right reviewers is important to reach the right audience. Working closely with reviewers is important to assure a successful outcome.
Development of content for online retailer sites and online promotions
Around 70% of buyers at online retailer sites only looked at that one site for product information. This means the content provided there is perhaps more important than any other marketing generated by the manufacturer. We believe in driving that content and tailoring it to the specific site for maximum effectiveness.
Strategy and implementation of brand at shows and promotional events
Introducing a brand requires market visibility and often that includes hands-on engagement with consumers or channel partners. Our team has many years of experience in providing professional visibility at shows and events while taking a cost-effective approach to match your budget, large or small.
Publicity and unpaid media to maximize brand and product exposure
Market and competitor research
Having a clear understanding of the market and the customer is essential for successfully launching a product line. Our team has experience and expertise to gather and analyze information that allows good decision-making. Our approach is pragmatic and focused on what it takes to generate results and maximize success.
Proper use of publicity and unpaid media can yield excellent additional product exposure at little or no cost. But simply sending product information or samples often will not achieve positive results. Our team has many years of experience working in partnership with media to assure excellent exposure at minimal cost.
Customer technical support and product repair service
After-sale support is essential for the success of many types of products. Our staff has over 20 years of experience in providing excellent customer service. We handle customer support telephone and email support including technical problem-solving. In addition, we can provide expert repair service for any mechanical, electrical or electronic products.